Case study · Intelligent market analytics
Trade Assistant — intelligent market analytics
The market in real time, decisions on data. An intelligent system for market analysis and sales team performance: prices, products, categories and competitors in one loop, plus a trade calculator and AI recommendations.
Market overview · today
98.4
Price index vs market
1,240
SKUs monitored
7
Deviations in 24 h
92%
Assortment coverage
Price index · Beverages · 30 days
Keep scrolling — from a raw shelf price to a ready sales scenario
The market loop
One loop connects sales, competitor prices and the reps' daily work
Challenge
Sales teams tracked the market by hand: competitor prices landed in spreadsheets now and then, assortments were compared by eye, trade metrics arrived late — and decisions relied on stale data.
Solution
We created Trade Assistant: the system automatically collects and analyses data on prices, products, categories and competitors, tracks market changes, compares assortments and calculates trade metrics. Built-in tools for sales reps, a trade calculator and AI turn the data into recommendations and work scenarios — the team decides on live data.
About the project
Trade Assistant is an intelligent system for market analysis and sales team performance. It automatically collects and analyses data on prices, products, categories and competitors, helps track market changes, compare assortments and calculate trade metrics. Built-in tools for sales reps, a trade calculator and AI produce recommendations and work scenarios — so every team decision rests on live data.
Every market change travels the same path: noticed — calculated — turned into an action scenario for the team
- Industry
- Trade & distribution
- Status
- In production
- Product
- An in-house WIRES DEVS product
- Platform
- Web · rep tools on the phone
- Data
- Prices · products · categories · competitors
How the system reads the market
From a raw shelf price to a ready decision in four steps
Collect
Parsers gather competitor prices, products and categories from open sources, while the company's own sales and stock arrive from its ERP systems.
Normalise
The system matches other players' products to your assortment: identical SKUs, pack sizes and categories find each other automatically.
Analyse
Price indices, trends, category shares and trade metrics recalculate on every data refresh — deviations get caught immediately.
Act
Alerts go to owners, AI builds recommendations and scenarios, and sales reps receive tasks right in their tools.
The loop closes: the outcome of every action flows back into the data, making the next recommendation sharper
Try it yourself
The trade calculator: one price, the whole picture at once
An interactive demo of the Trade Assistant calculator. Move the product price — the system recalculates margin, your position against competitors and the market average, and gives a recommendation, just like the product. No data is sent anywhere.
- Margin and price index recalculate instantly with every move of the slider
- Competitors and the market average sit on one scale — your position reads at a glance
- The recommendation changes with the price — like the AI hints in the product
Multifruit juice 1 L · Beverages
Your price
92 KGS
Cost
64 KGS
Margin
30%
Price index
98
vs market average
System recommendation
The price sits in the market corridor: margin and shelf in balance. The system watches competitors and will warn you if the corridor shifts.
Capabilities
One loop for everything happening on the market
Market data collection
Automated parsing of competitor prices, products and categories, plus your own sales and stock imported from ERP systems.
Change monitoring
The system watches the market non-stop: new products, price moves and shelf disappearances become events and alerts.
Assortment comparison
Price matrices and category coverage: see where you're pricier, where cheaper and which positions the shelf is missing.
Trade metrics
Price indices, margin, plan fulfilment, outlet and rep performance — computed automatically and always current.
Trade calculator
Prices, discounts, promos and margin in one tool: the consequences of a decision are visible before it's made.
AI recommendations
The model explains why things change, builds work scenarios and proposes decisions with the expected effect of each.
The price matrix
Assortment and competitor prices in a single table
The system matches your assortment against the market and keeps the price matrix fresh: for every SKU you see your price, competitor prices and the index vs market. Red means it's time to decide, green means price headroom.
- Automatic matching of SKUs, pack sizes and categories
- A price index for every product and category
- Change history and trends for every competitor
- Excel export and scheduled reports
Price matrix · Beverages & snacks
Updated 12 minutes ago · 24/7 monitoring · prices in KGS
AI & team tools
AI that knows your market — with the team plugged right in
The model runs on company and market data: it explains why sales move, prepares visit scenarios for sales reps and proposes pricing decisions — each with its expected effect.
Why did snack sales dip in Osh last week?
Commercial director · 10:02
Trade Assistant · 4 seconds later
Competitor B cut prices on 3 key SKUs by 8–12%; your price index rose to 112. I recommend a −6% promo on the top 5 SKUs and focusing visits on the 14 declining outlets — expected volume recovery ≈80% in two weeks.
Visit scenarios
a task plan for every outlet — from data, not guesswork
Trade calculator in the field
margin, discounts and the price index right at the negotiation
Deviation alerts
competitor price moves reach the team in minutes
Demand forecast
outlet and category plans built on sales history
The system in numbers
A market recalculated every single day
Every quote in the ticker is someone's shelf price: the system reads the market non-stop so the team decides on fresh data
120K+
prices and listings processed daily
40+
competitors and sources under monitoring
15 min
from a shelf price change to a team alert
24/7
the market watched — no weekends, no holidays
Who the system serves
One market, four workplaces
The commercial director
Sees the market and the team in numbers: price indices, plan fulfilment and performance — no manual digests, no gut-feel meetings.
The category manager
Price matrices, competitor assortments and deviations in their category — every day, not once a quarter.
The sales rep
Visit scenarios, tasks, the trade calculator and outlet metrics — on the phone, right on the route.
The analyst
Clean, matched data and ready reports instead of hand-rolled parsing and Excel magic.
Result
Sales teams see the market in real time: competitor price moves become alerts and ready scenarios, outlet and rep performance grows, and pricing policy is built on data instead of gut feel.
Next project
W-CAFE — food service management system